Love your smile and the planet with our activated charcoal toothpaste. With bold flavours that pack a punch, giving you a seriously strong smile that's a little bit brighter.Each carefully sourced ingredient has its own health benefit. With Coconut, Calendula, and a unique blend of oils to freshen breath and provide anti-bacterial and anti-inflammatory properties to support gum health.Activated Charcoal removes plaque whilst naturally whitens teeth, and xylitol to help protect against decay and maintain a healthy pH balance.Free from: Fluoride, SLS, Triclosan, Glycerine, Palm Oil, Titanium Dioxide, & gluten.100% Natural, Vegan & Zero Waste.Use: The 100ml jars last up to 3 months with one person brushing twice a day - that's just 8p a day!Please note; some essential oils used in Truthpaste Charcoal aren’t suitable and are too strong for children under 7 years of age. Why not check out the Kids Mild Minty range? INGREDIENTS: Calcium Carbonate, Sorbitol, *Aloe Barbadensis Leaf Juice, Xylitol, Bentonite, Charcoal Powder, *Cocos Nucifera (Coconut) Oil, *Helianthus Annuus (Sunflower) Seed Oil, *Mentha Piperita (Peppermint) Oil, *Mentha Spicata (Spearmint) Leaf Oil, Tocopherol (Vitamin E), [°Limonene], *Calendula Officinalis Flower Extract, *Citrus Limon (Lemon) Peel Oil, *Eucalyptus Globulus Leaf Oil *Eugenia Caryophyllus (Clove) Bud Oil, Xanthan Gum, [°Eugenol], *Melaleuca Alternifolia (Tea Tree) Leaf Oil, [°Linalol], [°Citral]. *Certified Organic, ^Certified Fair Trade, [°Occurs Naturally in Essential Oils]