Brushing teeth is never a chore with truthpaste! Our tasty formula is designed with little teeth in mind but suitable for the whole family.This mild but minty alternative to conventional toothpaste is made from 100% natural ingredients which fight the bacteria that cause plaque and cavities.With Coconut, Calendula & Aloe Vera to maintain healthy teeth and gums and protect against early signs of decay, and 16% Xylitol to fight plaque & support a healthy pH balance.Free from: foaming agents, SLS, Fluoride, Triclosan, Glycerine, Titanium Dioxide, Palm Oil & Gluten.100% Natural, Vegan & Zero-WasteSuitable for use during pregnancy and when breastfeeding.Truthpaste Kids is suitable for babies who are just getting their teeth to grown-ups that simply love the taste!Use: Our 100ml jars last up to 3 months with one person brushing twice a day - that's just 8p a day!INGREDIENTS: Calcium Carbonate, Sorbitol, Xylitol, *Aloe Barbadensis Leaf Juice, Bentonite, *^Cocos Nucifera (Coconut) Oil, Citric Acid, *Helianthus Annuus (Sunflower) Seed Oil, *Mentha Spicata (Spearmint)l Oil, *Calendula Officinalis Flower Extract, [°Limonene], Tocopherol (Vitamin E), Xanthan Gum.*Certified Organic, ^Certified Fair Trade, [°Occurs Naturally in Essential Oils]